Grrrrrr.....
‘INFLUENCER’, ‘INFLUencer’, influencer’...
Welcome to the world of social! What is here today is gone tomorrow! * and don’t for a second think that we don’t realise the importance of influencer marketing! The platform where everyone shifts strategy so quickly to ‘adjust’, ‘be adaptable’, ‘manoeuvre’ and in the end, all that they are doing is committing is social suicide.
It is possibly one of the most pretty platforms to watch, as it is instant... it is addictive... watching ‘like’ for ‘love’ on your new posts... it is digital crack! Instant gratification at its best, statistics with the click of a mouse. What most people have forgotten (or don't know) is that stats can be skewed in anyway that makes meaningful sense to the person showing them, and therefore, the person viewing them.
Social is here to stay, and will continue to grow throughout the livelihood of any brand in existence today. But as per our ‘strategy rant’... navigate it in the correct direction, don’t deviate, don’t become a fool to the superpowers of data. Work with teams who understand the intent and are able to deliver, otherwise the thousands that are spend on what you feel is important, will be spent on nothing!
With us, we will ensure that you have solid social strategies that create genuine impact and achieve your business goals.