It may seem obvious. A company called ‘Pretty Ugly’... surely the intention is to turn the whole world pretty?
But isn’t ‘pretty’ in the eye of the beholder? How boring would life be if we all had the same aesthetic? No two aesthetics are the same, every individuals idea of beauty is unique. At Pretty Ugly we appreciate this, and believe that the world is a better place when there is diversity, uniqueness and a love for ‘what we love’.
Ultimately we are ‘design whores’ who will sell our souls to make your most magical dreams and brand realities come true.
* Not completely true, if your design ideas are completely sh*t we will fight them, convince you, and make sure they are amazing.
The most successful brands are the brands that are believed in by the people who own them. Every brand journey is a collaboration of making the brand owners dreams come true. Design celebrates the fun, the happy, the joyfulness and the excitement that a brand has to offer. It is the personality, the aspect that outsiders get to enjoy, experience and interact with. It is honestly one of the sweetest joys of creation to watch a brand grow up with ‘loving parents’!