Every successful idea is only implemented when it has found its direction.
North, South, East, West... seems simple right?
If every idea was headed in one of these 4 directions the congestion would be worse than navigating your way through the majestic peak hour traffic of Fourways. If you have not had the privilege of experiencing this... DON’T! (Boets, Binnets, taxis and an endless stream of people who suddenly forgot how to drive. Oh, and glorious potholes that second as swimming pools on highveld rainy days) *just for the record, we have nothing against boets and binnets, but potholes yoh!
At the core of every success story is the meticulous planning of a strategic direction. Every course and every turn needs to be well thought out and planned, the most obvious direction is not always the best route to follow. Will there be obstacles, of course, but when those obstacles are encountered a new course of motion is set into play. Unless, you feel the desire to retreat, do not pass go , do not collect R200.
Pretty Ugly believes in always finding the route most suited to a successful journey. The shortest route, the safest route, the most scenic route, the most adventurous route, and first and foremost the route most suited to the mechanism that is driving the journey. Hold onto your seatbelt... we are going to make your strategic journey the most magnificent ride!